Business Intelligence and Analytics For Wineries
Spotlight was designed to give wineries of every size everything they need to make better, faster, fact-based business decisions and grow their reach.
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What Can Spotlight Do for You?
SPOTLIGHT
Gain deep insights on your tasting room traffic
Imagine being able to see where all your visitors are from, how they arrived at your tasting room and knowing what wines they like to drink. What would you do with that information?
Find out what experience your visitors had
No amount of off-site marketing activity can build your brand better than a customer’s first hand experience. Find out what people experience on the key areas of brand connection.
Accelerate Direct to Consumer Sales
Spotlight makes building your customer database easy. Focused on customer’s visiting your tasting room, gain deep insights in to the tastes, times and experiences your best marketing asset is providing your customers. Spotlight builds a foundation to spring from.
Evaluate your staff performance
Tasting Rooms can be crazy at times, it’s easy to lose track of your customer’s 1 on 1 experience with your team. Your customers can provide key data points to assist in fine tuning staff deficiencies in greetings, product knowledge and sales experience.
Get repeat sales with email automations
Integrate seamlessly and grow your mailing lists. Spotlight makes it easy to follow up with customers and thank them for their visit, offer special incentives or simply request they review you on your favorite travel sites which can drive more people to your winery.
Alan Wickstrom – Klein Constantia
“Before partnering with CellarX, shipping wine to the US would cost as much as the wine itself. Now that we can easily sell and send wine to our visitors, everybody wins: we sell more wine and our clients get competitive pricing.”
Denzel Swarts – Simonsig Wine Estate
“CellarX plays a vital role in helping U.S. visitors purchase our wines, sparing them the hassle of having to travel with any bottles. They also help us track our sales progress each year and get key statistics about the wine tourists visiting our estate from the U.S.”